Road Ahead Promotion Working Group Comprised of State Marketing Professionals
In the fall of
2019, Jennifer Mullins, Oklahoma’s Director of Travel Promotion, became the new
Chairman of the Route 66 Road Ahead Partnership’s Promotion Working Group. In just 3 months, she has completed the task
of recruiting members from the seven other Route 66 state tourism departments
as new members of Working Group.
tourism professionals will join the current members of the Road Ahead’s
Promotion Working Group, Bill Kelly, former
Executive Director of the Illinois Route 66 Scenic Byway Program and Brennen
Matthews, Editor of Route magazine. This marks the first time
representatives from tourism departments in all eight Route 66 states have
committed to working together to promote the Mother Road.
“I am deeply
honored to have the opportunity to work collaboratively with my counterparts on
ways to promote and increase visitation, both domestically and internationally,
for Route 66,” Mullins said. “The Mother Road is such an important and
fascinating part of our nation’s history and culture, and such a key piece of
our state’s tourism economy. Thousands
of tourists visit Oklahoma each year to drive the highway. They stop in our
cities and towns, bringing in millions of dollars and helping create jobs in
both urban and rural areas. With state leadership that recognizes the
cultural and tourism significance of the Route, and who is committed to
supporting economic development, historic preservation, and marketing
initiatives, we have begun to see real momentum. My goal is to bring that
energy and collaborative enthusiasm to my role within
the group to collectively effect real change on a national level.”
The first order of business for the newly formed Promotion Working
Group will be setting goals, based on the challenges and needs associated with
promoting Route 66.
The new tourism department members of the Route
66 Road Ahead Promotion Working Group include:
Kemmerling, Director of Tourism, Illinois
Sneed, Marketing Coordinator, Missouri
Mullins, Director of Travel Promotion, Oklahoma
Jobe, Director of Tourism, Kansas
Smyth, Tourism Director, Texas
Ladd, Marketing Director, New Mexico
DeClaire, Senior Director of Marketing, Arizona
Walker, Director of Brand Advertising, California
Established in 2015, with the support of the
National Park Service and the World Monuments’ Fund, The Route 66 Road Ahead
Partnership’s mission is to revitalize and sustain Route 66 as a national and
international icon through partnerships focused on promotion, preservation, research
and education, and economic development.
by Rhys Martin, President of the Oklahoma Route 66 Association
When it was announced this summer that the contents of Afton Station were going to be auctioned off, I was tremendously sad. Afton Station had been a great asset to Route 66, not just in northeast Oklahoma but throughout all 2400+ miles. It wasn’t just the old D-X station and the impressive Packard automobile collection inside that endeared it to everyone, but it was owner Laurel Kane and her loyal volunteers that really set the place apart.
I didn’t know Laurel very long, but we became friends in record time. In fact, it was Laurel that stood on the stage at Tulsa’s Cain’s Ballroom in 2015 and served as the officiant in my wedding. Her unexpected passing in early 2016 was a real heartbreak, both for me personally and for the Mother Road at large. I feared that Afton Station was not long for this world without her passion in residence. The shop and museum remained open for a time, but when David Kane also passed suddenly in late 2018 that was the end of the road.
On June 29th 2019, the day of the auction, I took the day off work and drove up to Afton. I hoped to secure some artifacts for the Oklahoma Route 66 Association and perhaps a small something for myself. Alas, my pockets were not deep enough to compete with the likes of Barrett-Jackson auctions out of Arizona and a few of the other attendees. I left that day disappointed on many fronts.
Imagine my surprise when I received a message in late August telling me that the item I most wanted to secure for Oklahoma Route 66 was once again available: the Bob Waldmire U-Haul Truck.
Bob Waldmire was an artist and who I consider to be the prototypical Roadie. He spent a lot of time wandering the country (especially Route 66) creating artwork and speaking out in support of preservation. He turned the vacant Hackberry General Store into a Route 66 destination in the 1990s and was the inspiration behind the Volkswagen Microbus character ‘Fillmore’ in Disney/Pixar’s Cars.
In 2007, Bob painted a giant mural on one side of an old U-Haul truck for Ken and Marian Clark of Tulsa. According to Ken, Bob originally used the truck to move some items from Illinois (where his family runs the Cozy Dog Drive-In) to his off-the-grid home in Portal, New Mexico. Although Bob had originally intended to sell it, he passed before that became a reality. The Clarks donated to the National Route 66 Museum in Elk City, but they didn’t have room for it. In 2012, it was given to Afton Station, where it was displayed until this summer.
The Oklahoma Route 66 Association is so proud to announce that this artifact has been secured in Chelsea, Oklahoma: Project Chelsea has stationed it near the restored Pedestrian Underpass. Travelers and roadies can continue to experience this beautiful work by one of Route 66’s most enduring artists.
Many thanks to Sylvie Kane, Samantha Extance, and Route 66 Germany for their donations that made this possible. Thanks also to Pam Stanbro and Project Chelsea for coming together and taking stewardship of this treasure. Through continued donations and support, we hope to restore the truck to working order and potentially restore the faded parts of Bob’s artwork. One step at a time…
The next time you’re in Chelsea, stop by and take a selfie with this one-of-a-kind Route 66 Artifact and tag #ok66!
The Route 66 Road Ahead Partnership announced today that they are partnering with Harvest Hosts to build a network of varied destinations that invite self-contained RVers to visit and stay overnight. This network will provide unique lodging options for Route 66 travelers that bring a bit of home with them on the open road. Below is the full press release with more information.
Learn About this New Way for RVs to Travel Route 66
The Road Ahead and Harvest Hosts have partnered to provide RVs traveling Route 66 a new way to experience all the Mother Road has to offer. Harvest Hosts [www.harvesthosts.com] is a membership network that invites self-contained RVers to stay overnight for free at selected sites, attractions, and businesses across the United States. In conjunction with the Road Ahead, this unique experience will now be offered along Route 66. The goal of the new partnership is to expand the current listing of Harvest Hosts locations to include some of the unique sites along Route 66.
Harvest Hosts is a membership program that currently provides access to a network of wineries, farms, breweries, golf courses, museums, and other attractions that invite self-contained RVers to visit and stay overnight. For a small annual fee, Harvest Hosts members can visit and stay at any of its 700+ locations completely free. In return they are asked to support the local businesses they visit. The goal is to connect RVers with the hidden gems of Real America, where they find unique experiences and make lasting memories with family and friends.
Harvest Hosts has tens of thousands of members from the United States, Canada and around the world, including retirees, full-time families, business professionals, bloggers, and adventurers all of whom have one thing in common: the desire to experience unique locations as they travel. In an effort to support local businesses and make it beneficial for those who act as Hosts, members are encouraged to support the businesses they visit, whether that’s through buying some wine, shopping in the gift shop, making a donation to a museum, or buying some local produce.
The Road Ahead invites attractions, sites, and businesses along Route 66 to contact it if interested in becoming a Harvest Host site. Just email firstname.lastname@example.org for information and details.
Established in 2015 with the support of the National Park Service and the World Monuments Fund, The Route Road Ahead Partnership’s mission is to revitalize and sustain Route 66 as a national and international icon through partnerships focused on promotion, preservation, research and education, and economic development.
Here is a full report on the 2019 Road Ahead Partnership Annual Board Meeting:
The Route 66 Road Ahead Partnership held its third Annual Board of
Directors Meeting February 22-23, 2019, in Albuquerque, New Mexico. Highlights
of the meeting included an update on efforts to designate Route 66 a National
Historic Trail, the 2019 budget, a new partnership policy, reports from working
groups and task forces, and the election of the 2019 Board Officers.
John Conoboy, Chairman of the Road Ahead’s National Historic Trail
Task Force, and Amy Webb, representative from the National Trust for Historic
Preservation reported that much progress was made in 2018 and hopes were high
that HR801, the Federal legislation to designate Route 66 a National Historic
Trail, would be passed last year. The government shutdown in mid-December,
however, resulted in the legislation not moving forward. The bill has been
reintroduced in the new Congress, with a goal of having it passed by Congress
and signed by the President before the end of 2019.
The Board approved a budget for the 2019 fiscal year. In addition to
approving basic administrative costs, the Board discussed and approved funding
for several expenses related to achieving specific strategic goals established by
the Road Ahead including:
Development Working Group – $5,000 was approved to develop
case studies illustrating successful efforts by communities across Route 66 to
leverage Route 66 for economic development purposes. Funding of up to $10,000
was also approved to conduct additional research in conjunction with work done
by Rutgers University to update its 2012 Route 66 Economic Impact Study.
66 State Associations Advocacy Working Group – $6,000 was allocated
to improve the Road Ahead’s ability to inform and educate Route 66 stakeholders
and Roadies regarding what the organization is and what it is doing. Communication
efforts will focus on the dissemination of press releases, Facebook posts, email
blasts, news articles, etc. through communication channels used by state-based
Route 66 Associations, including their newsletters, magazines, websites,
Facebook pages, etc.
Book Task Force [GBTF] – $1,000 was allocated to cover
potential research and/or travel costs for the GBTF as it initiates its work to
address needs/challenges associated with Route 66-based Green Book sites.
Working Group – The Board approved up to $2,000 to cover potential travel costs for
its newly appointed Historic Resources Specialist [HRS] Anne Haaker, retired
deputy State Historic Preservation Officer from Illinois. Her
focus will be the development, coordination, and implementation of the Road
Ahead’s review of federal, state and local construction projects that may
affect Route 66 historic resources, in accordance with Section 106 of the
National Historic Preservation Act of 1966.
Working Group – $9,900 was approved by the Board to address one of the most
frequently reported challenges faced by Route 66 travelers, i.e. navigating the
Route. This funding is being used to design and develop a Route 66 navigation
app in conjunction with the Arts Technology Program at Illinois State
Motel Task Force [VMTF] – Up to $5,000 was allocated to
underwrite the work of the VMTF, including costs associated with providing
benefits to owner/operators who sign up to become members of “The Route 66
Motel Collection” being created by the VMTF.
Advisory Group –$1,000 in funding was approved to support implementation of an
online survey designed to identify challenges, needs, and wants of
international visitors traveling Route 66. The survey was piloted last summer
at the European Route 66 Festival.
Committee – The Board approved setting aside $14,500 into a reserve fund. The reserve
will be called upon as needed, pending the organization’s ability to raise
additional public and/or corporate sponsorship funding.
The Board adopted Policy 2019-01 that deals with establishing
partnerships between the Route 66 Road Ahead Partnership and other
not-for-profit organizations. Looking ahead, the Board will also draft a policy
for establishing potential partnerships with for-profit entities. Chairman Bill
Thomas will work with Board member Dr. David Dunaway, to draft the proposed
Throughout the meeting, the Chairs of the Road Ahead’s several Working
Groups, Task Forces, and Advisory Groups, presented updates to the Board. Those
reports are presented in the minutes of the Annual Board Meeting and – once
posted – can be read online in the Resources section of the Road Ahead’s
Research 66 representatives
Felchlin, Sean Evans,
and Audra Bellmore presented options to formalize a working relationship between
the Road Ahead and Research 66. The Road Ahead Board endorsed the idea and
directed Chairman Thomas to draft a Memorandum of Understanding to bring to the
Board for discussion/action. Research 66 is a group of 10 archival institutions along
Route 66, that focus on making research materials accessible to the general
public and Route 66 stakeholders for the purpose of education, preservation,
and management of the historic Route 66 corridor.
The Board also passed two resolutions of appreciation and welcomed
three new members. Dora Meroney, who had served as the representative from
Texas, and Brad Nickson, representative from Oklahoma, were recognized for
their service as they ended their time on the Board. Each had served on the
Board since the founding of the Route 66 Road Ahead Partnership in 2015. Sharon
Foster, representative from California, Gary Dagget, representative from Texas,
and Rhys Martin, representative from Oklahoma, were introduced and welcomed as
new Board members.
Board members enjoyed the opportunity to become better acquainted during
their time in Albuquerque, as they dined together and participated in a field
trip of vintage motels and neon along Central Avenue [Route 66]. The field trip
was led by Ed Boles, an historic preservation architect, who is also a member
of the Road Ahead’s Vintage Motel Task Force.
Officers of the Board for 2019 were elected: Bill Thomas, Chairman
[Illinois], David Bricker, Vice Chairman [California], Renee Charles, Secretary
[Kansas], and Bill Kelly, Treasurer [Illinois]. Officer terms are for one year.
When completed, minutes of the 2019 Annual Board Meeting, a copy of
the Treasurer’s Report, and the approved 2019 Budget will be posted on the Route
66 Road Ahead Partnership’s website, accessible at: www.route66roadahead.com.
Members of the Route 66 Road Ahead Partnership Board of Directors in
attendance at the Annual Meeting included:
David Bricker – Chair of the Preservation Working Group
Melissa Beasley – New Mexico Route 66 Association
Renee Charles – Kansas Historic Route 66 Association/ Route 66
Association of Kansas
Gary Dagget – Texas Old Route 66 Association
Sharlene Fouser – Arizona Route. 66 Scenic Byway Program
Bill Kelly – Chair of the Promotion Working Group
Ruth Keenoy [sitting in for Tommy Pike] – Route 66 Association of
Steve Mandrgoc – Interim Chair of the Research & Education Working
Rhys Martin – Oklahoma Route 66 Association
Bill Thomas – Chairman of Board, Route 66 Road Ahead Partnership
Also attending and/or presenting at the Annual Board of Directors Meeting
John Conoboy – Chairman of the National Historic Trails Task Force
Aaron Mahr – National Park Service
John Cannella – National Park Service
Kaisa Barthuli – National Park Service
Amy Grant – National Trust for Historic Places
Debbie Pogue – Vintage Motel Task Force
Board Members/Advisory Group Representatives not able to attend the
Annual Meeting include:
John Miller – Illinois Route 66 Association
Jeff Fulgenzi – Chairman
Economic Development Working Group
David Dunaway – Chairman Research & Education Work
Emerson R. Vallo – Chairman Tribal Advisory Group
At the conclusion of the Annual Board of Directors Meeting, members of
the Board hosted the Second Annual Route 66 Stakeholders Reception and Update
Event, to which any and all members of the public interested in Route 66 were
invited. Approximately 25 stakeholders attended and engaged Road Ahead Board
members in a discussion of their interests and questions. The Board of
Directors looks forward to holding the Third Annual Stakeholders Reception and Update
meeting following its 2020 Annual Board of Directors Meeting. The location of
that meeting will be determined and announced at a later date.
Established in 2015, with the support of the National
Park Service and the World Monuments’ Fund, The Route 66 Road Ahead
Partnership’s mission is to revitalize and sustain Route 66 as a national and
international icon through partnerships focused on promotion, preservation,
research and education, and economic development.
For more information about the Route 66 Road Ahead Partnership, contact:
Bill Thomas, Chairman Rt. 66 Road Ahead Partnership email@example.com 217-648-5077
This is a behind the scenes video of the beginning stages of preserving some photo panels (think scrapbook pages) from the Blue Whale. There are a total of 33 panels.
These panels have been on public display and handled nearly daily for the past several years. They have started to show the wear and tear and the photos have also begun deterioration from age. This preservation project should enable the Blue Whale gift shop to allow future visitors to enjoy the “new” panels for years to come. The original panels will go back to the Davis family.
Thanks to Oklahoma Route 66 Association member, Apertures Photo, for use of the studio and lighting equipment!
On April 28, 2018 the Oklahoma Route 66 Association inducted two new members to the Oklahoma Route 66 Hall of Fame. The plaques for the hall of fame members are located at the Oklahoma Route 66 Museum in Clinton, OK.
The Rt. 66 Road Ahead Partnership has released the 2017 1st Quarter Update Report. 2016 was a busy and productive year for the
Road Ahead and 2017 is off to a good start as the organization works to achieve the goals it has set for itself. The full version of the
Update Report can be found on the Road Ahead’s website at: https://sites.google.com/site/66roadahead/.
Several highlights from the report regarding the outcomes the Road Ahead is working to Achieve include:
• The Road Ahead’s Board of Directors held its first meeting February 16-17, 2017. Representatives were present from each of
the states through which Rt. 66 runs.
• Dora Meroney, president of the Old Route 66 Association of Texas, was appointed Chair of the Road Ahead’s State Association
Advocacy Working Group
• Dries Bessels, The Netherlands, agreed to become Chairman of the Road Ahead’s International Advisory Group
• The Road Ahead’s Tribal Advisory Group held its 1st teleconference meeting and began work to identify goals
• HR66 was introduced in Congress to establish a Rt. 66 100th Anniversary Commission
• The Illinois General Assembly passed – 115 to 0 – a bill to establish an Illinois Rt. 66 100th Anniversary Commission
• A new Road Ahead Facebook pages was launched
• A new Road Ahead website was completed and will be launched in April after final proofing is completed
• A “Quick Reference Guide” designed to provide Rt. 66 stakeholders with historic preservation basic information, including
available resources, has been uploaded to the Rt. 66 Road Ahead website.
Increased Economic Vitality
• Pontiac, Illinois was chosen as an initial case study to use in the creation of a local economic development toolkit
Quality Research & Education
• Work is ongoing to construct two “toolkits” on education or research on Route 66
National Historic Trail Task Force
• HR801 was introduced in Congress to designate Rt. 66 a National Historic Trail – It has 11 co-sponsors
• The Task Force continues its work to recruit additional co-sponsors
Financial Sustainment Task Force
• To provide potential corporate sponsors with concrete examples of branding/marketing opportunities, the Task Force has
initiated discussions/planning with the Academy for Digital Entertainment at Breda University in The Netherlands to develop an
augmented reality-based gaming/marketing app. It has also initiated discussions/planning with the Arts Technology Program at
Illinois State University to develop an augmented reality-based directional/gaming app.
Questions or requests for additional information may be forwarded to:
Bill Thomas, Chairman, The Rt. 66 Road Ahead Partnership
COMPILED BY JIM ROSS IN PREPARATION FOR THE BOOK: ROUTE 66 CROSSINGS: Historic Bridges of the Mother Road, published in 2016 by THE UNIVERSITY OF OKLAHOMA PRESS. It is recommended that the book be used as a companion to this database.
Information in this database makes no claim to the final word on the bridges of Route 66, simply because it remains a work in progress. In addition to unresolved questions about early Route 66 alignments in some areas as well as dates that certain pathways were signed as US 66, the quest to ferret out build dates and bridge types for many of the lost structures continues. Along that thread, no attempt was made to verify which bridges original to the interstates carried Route 66 signage as the route was gradually dismantled, though the ones likely to have done so are addressed in the database. Some culverts that were too small to qualify as bridges but with historical significance were documented also, along with a few notable examples of structures integral to the roadway, such as railroad grade separations and tunnels.
To the extent records were available, state departments of transportation were the primary source used to verify bridge types and build dates. It was also necessary to use unofficial web-based resources and documents found in the literature, not all of which could be considered reliable. In some instances, build dates were estimated (circa) based on favored designs for a given era and other supporting evidence.
Bridges are listed using a separate document for each Route 66 state (linked below), while entries within each document follow an east-to-west geographical order. In addition to the numbered entries, there are notes providing anecdotal information or giving brief mention of structures not more fully documented.
Not all bridges that are listed on the National Register of Historic Places are so noted, though many are. Finally, with few exceptions, references to direction will be Eastbound or Westbound, regardless of the true direction of the road in a given instance. Unless otherwise attributed, all photos are by the author.
The first part of the long-anticipated “East Meets West” statue is finally being installed at the Cyrus Avery Centennial Plaza at the east end of the Cyrus Avery Route 66 Memorial Bridge (a.k.a. the Eleventh Street Bridge) in Tulsa. Continue reading →