Route 66 Beef Trail Launches for the Centennial

A national Route 66 Beef Trail has been established and is encouraging Route 66 travelers to visit various locations along the Mother Road this summer.

As summer road trip season kicks into high gear, The Beef. It’s What’s For Dinner. brand—funded by Beef farmers and ranchers—is celebrating the 100th anniversary of Route 66 with a flavorful new way to experience the Mother Road. The Route 66 Beef Trail has a free, mobile‑exclusive digital passport that guides road trippers to legendary steakhouses, barbecue joints, cultural attractions and beef‑rich history across all eight Route 66 states. Along the way travelers can check in at participating stops, earn prizes and discover the how America’s most storied highway is deeply rooted in the nation’s beef heritage.

The trail covers all eight states from Illinois to California and features eleven stops in Oklahoma. After signing up, visitors receive a mobile pass via text or email—no app required. At each participating restaurant or attraction, simply show your phone to redeem deals, learn about local beef heritage, and collect points toward exclusive Route 66 Beef Trail rewards.

“Along the way, travelers can enjoy everything from classic diners and historic stockyards to modern barbecue favorites and iconic roadside eateries,” said a press release. “Stops span all eight Route 66 states—Illinois, Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona and California—offering a curated lineup of beef hotspots and cultural landmarks that capture the spirit of the open road.”

Participants who check in at designated locations can earn commemorative stickers, collectible merchandise, Route 66-themed gear and entries into grand-prize drawings. No purchase is necessary to participate.

To learn more and plan your own journey, visit the Route 66 Beef Trail home page.